You have described most of the ideas accurately and are using appropriate subject terminology. This is not yet a pass however. In order to achieve a pass you need to include a description of what data gathering agencies are and you need to add more detail to your description of Production Research. You are beginning to refer to examples. To achieve a Merit you need to give more detailed examples. You could use the examples from the text book or the example of your own production. For examples of data gathering agencies, use the ones we looked at in class which are also mentioned in the book (BARB, RAJAR, Ofcom, etc.)

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Gospel Highway

- Sam cook transitional artist one of the original pop icons. behind the Gospel music Successful business man
- The contribution gospel highway has soul music is a fusion of gospel and blues, whits people like because they are following the rules
- Came before ray charles, started as gospel artist and then soul artist
- Grass roots music, the starting point

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Temporary soundtracks - put an already existing soundtrack into the movie timeline as a template and work on that
Don't copy the temp. soundtrack however, start deconstructing and only take small bits as inspiration
How you are going to approach the music?

Themes and motifs
Evolve them into different moods, so establish a theme first
Associate certain soundtracks with characters - antagonists would have a dark sinister theme, protagonists would have a happy theme etc

Track volume - add points in the track to adjust volume
-Useful for strings, realism
-Adjusting volumes for each instrument can greatly enhance your music

Keywords
Velocity - how hard you hit the key (softness/hardness of the notes)
Minor keys - more happy -D♭, E♭, A♭
Major keys - more sad -D, E, A
Perfect fourth (P4) - F
Augmented fourth (aus4th)-F#
4/4 - 4 quarter notes per bar
Wholetone notes - magical realism

Scales
Major - C,D,E,F,G,A,B,C
Minor - C,D,E♭,F,G,A♭,B♭
Pentatonic - C,D,E,G,A
Blues - C,E♭,F,G♭,G,B♭

Pentatonic scales - all the black keys

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Music was defined as ‘funky’
James Brown was the first one to start the ‘funky’ trend by using a catchy and interesting rhythm where the melody didn’t really matter. The trend was soon followed by people such as Stevie wonder. James Brown revolutionized Black music. All music was built on a similar beat. Black songs were usually written by past experiences of the artist, which is usually based on their personal feeling. They hoped that their personal feeling is something that people can relate to and want to listen.
Funk was defined as black music.

Martin Luther King’s death brought a different approach to Black Music.
James Brown used his fame to get empowerment for black people after the death of Martin Luther King. After his death their were lots of riots. Which led to the black representation of being ‘bad ass’ and rebellious. Songs soon became based on Martin Luther King’s teachings. Music began to have meaning as well as a good beat and rhythm.

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Why can't i see anything on the page?

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Are men and women represented differently here? How? When? Is that a problem? IS it offensive? Is it a bad example? Or is it an example of a post-feminist performer (Fergie) using her appearance to make a living?

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Theme: Seems to be focussed on "CHOICES" because human beings have the potential to be either destructive or creative. All one has to do is choose. This is shown by the sign that the two bikers see in the beginning, one having a dove (symbolising peace) and the other having a corporate symbol.
The video also addresses "FREEDOM", which is shown in the lyrics: "I can ride my bikes with no handlebars" and another point that the video makes is "THINKING BIG" - The video starts off with "I can ride my bikes with no handlebars" and then proceeds to greater things such as "I can lead the nation with a microphone" and "I can end the planet in a holocaust". However, it ends at its starting point "I can ride my bikes with no handlebars" to remind us that no matter how big we are, we must never lose sight of what we started off as.
Symbolism: Several times in the video, the dove as a symbol is destroyed. Once an actual dove is killed by an Eagle (the bird of prey), as another Eagle (the fighter jet) flies overhead. The second time, a wrecking ball demolishes a wall with the dove painted on it which is located next to a billboard displaying the corporate symbol.
Genre codes: This music video is Rap rock. It follows the rock codes by taking a low angle shot the armored man, presenting his authority. It also presents the good guy as one of us, by using eye-level shots.
Star persona: The corporate friend is shown to have a dictator-like position of power, while the other friend has become a radical against him.
Usually, in a rap video, the radical friend would have been expected to change his friend and both would have fought together. However, the rebellious friend is shot and killed, along with all of the other followers, in front of the shocked corporate friend. Hence, this music video shows a sense of reality, by being different.

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-somewhat similar to the video killed the radio star as its a techno-pop video
-singer turns into a rockstar in the climax of the vid (end) by wearing more serious clothing and having the camera facing below him
-high angle shots used to before climax to make the video more fun

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When was her debut album released? 26th October
When was Parachute recorded? January
Where was Parachute recorded? LA
When was Parachute released? 15th March
How many copies did it sell (in shops)? 114727
Who is her record label? Fascination under Polydor
What genre is Cheryl’s music? Pop/ RnB
Song:
Who wrote Parachute? - Ingrid Michaelson and Marshall Altman
Who produced Parachute? Syience for stayfresh music/ Rokkworld music group
Music Video:
Who produced the music video? Factory films
Who directed Parachute? AlexandLaine
Who choreographed Parachute? Derek Hough
UK charts - 6th place
Ireland charts - 5th place
Fourth fastest selling single of 2009 in the UK
3 words the album:
- 3 words ft Will.i.am - 2nd Single
- Parachute - 3rd Single
- Heaven ft Will.i.am
- Fight for this love - 1st Single
- Rain on me
- Make me cry
- Happy hour
- Stand up
- Don’t talk about this love
- Boy like you ft Will.i.am
- Heartbreaker ft Will.i.am

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Goodwin’s Theory

•Singing in a van - urban
•Body Language of the singers show the hip-hop style
•The lyrics are relevant to the visuals - all to do with the problems in the world
•Chorus is quite emotive - it is shown visually through the facial expressions of the children because this song mostly relates to them
•’Father, father, father, help us’ - they look up at the sky for help
•Parts of the lyrics are shown through visually as well as through the voice
•There are a lot of close-ups on the artist
•There is a recurring image of the motif through the use of children - innocence
•The artist is trying to get the message across directly
•They are part of the story line of the music video - actively, not just singing - to show that they are also trying to improve the world
•Notions of looking - there are a lot of voyeuristic elements - screens within screens etc.
E.g: Mirror reflection, images shown through a television screen etc.
•There are intertextual references - of the reality we live in - documentary program, video game of war.

Codes and Conventions

Close up to create intimacy with the viewer and for the sales - voice, artist

Technical Codes
Camerawork
•Shots on Black Eyed Peas and children singing - Close-ups, medium shot
•Lots of close-ups on ‘?’ and facial expressions
•Dolly - moving along with people running
•Shot from the mirror - voyeurism
•Panning Shot of Black Eyed Peas singing
•Low-angled shot of a man wanting discrimination to end
•High-angled shot - singing
•Shots from television screens and electronic devices
•Zoom-in and out shots of the action going on
•Long Shot - showing buildings with a ‘?’ on it
•Eye-level shots - showing people looking up at the sky
•Hand-held camera - the moving images are sometimes shaky

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