'MEDIA STUDIES, QUITE POSSIBLY THE MOST IMPORTANT SUBJECT OFFERED IN SCHOOL TODAY.' (Iain Williamson, March 2010)
...An example of hype advertising...(If it was good enough for Tony Kaye, it's good enough for me)
The topic for the 2017 Media Studies examination is News. Alongside advertising, I can honestly say that I feel this is at the very heart of learning in this subject. This is a great time to study news with the advent of CITIZEN JOURNALISM and the breakdown of the traditional GATEKEEPER MODEL. We will have the benefit of inviting Eric Wishart of AFP (Agency France-Presse) into school to help inform you when it comes to modern practice. Remember that the exam will be 2 and a quarter hours long and you are likely to be given a PRINT resource (5mins) at the beginning of the exam, which is provided as stimulus material. Our main focus will be BRITISH PRINT NEWS but given the huge importance of news in American and here in HONG KONG we will also want to consider these too.
Overall and based upon the experiences of students over the years, we would suggest the following 10 step approach for preparing for the exam. (40%)
STEP 1- Read your own notes...highlight important notes in bright colours...make notes and shorten onto cards...ask parents/peers to test you...the vocab & theory is KEY...
STEP 2- Use this wiki...read through all the pages...check the notes on the MOCK EXAM (Link to be added later)...try to remember your teacher's voice as you revise. How would they express analysis, concepts etc...
STEP 3- Go to the glossary of terms...general theory...Newspapers/Radio News...
STEP 4- Revise reception theories...how are texts received by audiences...Uses & Gratifications, Participatory Cultures, Maslow etc
STEP 5- Have 1 or 2 newspapers and radio news programmes analysed in detail and in your notes
STEP 6- Deconstruct both of the above with MEDIA INSTITUTIONS (ORGANISATIONS) in mind. How does the branding or political values of the newspaper/ownership impact the product?
STEP 7- Be ready to discuss representation...again, have 1 or 2 case studies ready...
STEP 8- Choose 1 star and revise how they are marketed and promoted
STEP 9- Consider how newspapers/radio news connects to web-pages and apps (Use the glossary to help you)
STEP 10- Design your own radio script (and annotate it)...read the feedback from your teacher!
SECTION A- NEWSPAPERS
Q1- TEXTUAL ANALYSIS OF NEWSPAPERS
Q2- GENRES, TEXTS & AUDIENCES (NEWSPAPERS)
Q3- REPRESENTATION/NARRATIVE in NEWSPAPERS
Q4- MARKETING, CONVERGENCE & MEDIA ORGANISATIONS
SECTION B- RADIO NEWS
Q5- PLANNING for a RADIO NEWS SHOW
MOCK EXAM MARCH 2017