It is possible to think of adverts as belonging to different categories or GENRES. These genres have different purposes, they use different techniques and offer different gratifications to their audiences. That is, they are constructed according to different rules or CONVENTIONS. A convention is something which USUALLY applies to a particular type of advert; so, for example, an INFORMATIVE ad will often contain a lot of text. We will look at a few different genres:

ADVERTORIAL

CHARITY ADVERTISEMENTS

INFORMATIVE ADVERTISEMENTS

MOBILE ADVERTISEMENTS

SPACE ADVERTISEMENTS (not really print / web-based, but certainly interesting!)

The Wikipedia page on advertising genres might provide a useful starting point.

TASK

Create an informative print-based advertisement about advertising genre. Your target audience - GCSE Media students! The best of these WILL be used to help your classmates in their revision; as such, the information needs to be accurate and the design needs to be clean and attractive!

Use the links above to find out about various genres. The only rule - NO CUT AND PASTE!

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Back to GCSE Media Page