Sign in or 
| Version | User | Scope of changes |
|---|---|---|
| Sep 30 2009, 6:46 AM EDT (current) | MrRyanSIS | 10 words added |
| Jun 24 2008, 11:22 PM EDT | MrRyanSIS |
Changes
Key: Additions Deletions
MARKING FRAMEWORK FOR IB PRESENTATIONS: DOWNLOAD AT BOTTOM OF PAGE
(THERE IS A PRETTIER VERSION OF THIS ATTACHED AT THE BOTTOM OF THE PAGE - WORD OR PUBLISHER.)
The Text |
TEXTUAL ANALYSISFilm Language—shot, montage, movement, iconography, narrative, mise-en-scene, palette… Semiotic analysis: Stuart Hall—Encoding / Decoding Saussure—Sign = Signifier + Signified Pierce—Signs can be symbols, indices or icons |
AUDIENCEWho are they? (Demographics, psychographics, age, gender, income, race …) Are they active or passive? What’s the attraction? (Uses and Gratifications, star appeal, cultural capital (Bourdieu), popular cultural capital (Fiske)… ) What are the possible effects on the audience? What kinds of readings can they have? (Hall / Morley—Preferred, Dominant, Negotiated, Oppositional, Subversive…) |
IDEOLOGYDominant or subversive ideologies? How are the ideologies coded and transmitted? Does the text support or challenge hegemony? (Gramsci) Is the text open or closed? (Umberto Eco) |
GENREWhat genre is it? How do you know? Is it a hybrid? Iconography (Buscombe) Are genre conventions adhered to or challenged? Is there an auteur at work? |
INSTITUTIONWho is the institution behind the text? Are they a mainstream institution? An independent institution? Are they primarily a commercial body? Does this affect the construction of the text? Is the text a marketing tool? Are the audience ‘working’? (Dallas Smythe) |
REPRESENTATIONGender, age, nationality, ethnicity, sexuality… places, ideas, beliefs... Who is NOT represented? Male Gaze? (Mulvey) Star Theory? (Dyer) |
