Change: MARKING FRAMEWORK FOR IB PRESENTATIONS: DOWNLOAD AT BOTTOM OF PAGE The Text (THERE IS A PRETTIER VERSION OF THIS ATTACHED AT THE BOTTOM OF THE PAGE - WORD OR PUBLISHER.) TEXTUAL ANALYSISFilm Language—shot, montage, movement, iconography, narrative, mise-en-scene, palette…Semiotic analysis:Stuart Hall—Encoding / DecodingSaussure—Sign =   View changes from previous version. (Word count: 230)

Change: (THERE IS A PRETTIER VERSION OF THIS ATTACHED AT THE BOTTOM OF THE PAGE - WORD OR PUBLISHER.) TEXTUAL ANALYSISFilm Language—shot, montage, movement, iconography, narrative, mise-en-scene, palette…Semiotic analysis:Stuart Hall—Encoding / DecodingSaussure—Sign = Signifier + SignifiedPierce—Signs can be symbols, indices or icons AUDIENCEWho are   View changes from previous version. (Word count: 220)

Change: What’s the attraction? (Uses and Gratifications, star appeal, cultural capital (Bourdieu), popular cultural capital (Fiske)… )What are the possible effects on the audience?What kinds of readings can they have? (Hall / Morley—Preferred, Dominant, Negotiated, Oppositional, Subversive…) IDEOLOGYDominant or subversive ideologies? How are the ideologies coded and transmitted?   View changes from previous version. (Word count: 203)