CASE STUDY: JADE GOODY

Jade Goody is a reality TV star in the UK. She was diagnosed with cancer in August 2008 and is not expected to survive longer than April 2009. Her story has been covered extensively in the British press, as well as in other countries. One recent event involved a woman with a hammer who was found praying over her bed while she slept.

See The Sun's coverage here.

The Independent covered the story here.

BBC coverage is here.

A few questions to think about:


How is the coverage of these stories different?

In which section of the newspaper / website does the story appear? What does this suggest?

How does this story qualify as 'News'?

Jade Goody's publicist is Max Clifford. Find out about him here. What is his role? What service does he perform? How does synergy operate between him, his client and the news media?

Newspapers in Britain operate under a VOLUNTARY CODE OF PRACTICE administered by the PRESS COMPLAINTS COMMISSION. You can read it here. The coverage of the Goody story has attracted much complaint in the UK. Does it offend against any part of the code?

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