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Mar 1 2009, 5:49 AM EST
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Change: There were only format changes (bold, italics, etc.) in this version. See this version for details.
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Mar 1 2009, 5:47 AM EST
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Change: : When Media (or any other) companies join together, often to form conglomerates. AN example is the world's biggest Media conglomeration, Disney.Conventions: The typical way in which something is done; the 'rules' of a certain
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Feb 21 2009, 9:12 PM EST
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Change: Horizontal / Vertical Integration - Horizontal Integration is the joining together of businesses that are engaged in similar business activities or processes. Vertical Integration is absorption into a single firm of several firms involved in all aspects of a product's manufacture from raw materials to distributionIcon: A
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(Word count: 1003)
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Jan 6 2009, 2:10 AM EST
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Change: http://www.youtube.com/watch?v=fl5WHj0bZ2QMedia Invisibility- When groups of people are not represented much in the mediaMetaphor: Where an attribute of one thing is transferred to another eg: often in old films a train entering a tunnel is seen as a metaphor for sex. Metonym: where an associated
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Nov 22 2008, 7:25 AM EST
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Change: Laura Mulvey's theory that women are almost always represented in a sexualised way in order to appeal to a male audience. This is not necessarily
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Sep 12 2008, 9:10 AM EDT
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Change: There were only format changes (bold, italics, etc.) in this version. See this version for details.
(Word count: 835)
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Jun 28 2008, 11:35 PM EDT
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Change: An over-generalized and preconceived idea or impression of what characterizes someone or something, especially one that does not allow for any individuality or variation;Symbol: Where the relationship between the signifier and signified is totally arbitrary and symbolic. Based upon convention and consensus eg: words are all symbolic signs. Stereotype:
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(Word count: 835)
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Jun 24 2008, 10:24 PM EDT
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Change: Moved by Jun 24 2008, 10:24 PM EDT
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Jun 5 2008, 10:19 AM EDT
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Change: Stereotype: An over-generalised and preconceived idea or impression of what charaterises someone or something, especially one that does not allow for any individuality or variation. For example; blonde women are silly, or black people are good dancers.Synergy: There may be a new movie
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Dec 3 2007, 11:18 PM EST
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Change: overlyhyper sexual and have exaggerating dance moves. Decoding: Recognising and comprehending the encoded message, but also the process of interpreting and evaluating the message.Denotation: The description of what you see. Encoding: Putting a media message into code. Graphology- textIcon: A sign where there
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(Word count: 797)
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Dec 3 2007, 11:17 PM EST
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Change: The way in which something is done. For example, rock stars are overly sexual and have exaggerating dance moves. Decoding: Recognising and comprehending the encoded message, but also the process of interpreting and evaluating the message.Denotation: The description of what you see. Encoding: Putting a media message into code.
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(Word count: 797)
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Dec 3 2007, 11:15 PM EST
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Change: simplest form of narrative is sometimes referred to as 'Classic' or 'Hollywood' narrative. Stereotype:An over-generalized and preconceived idea or impression of what characterizes someone or something, especially one that does not allow for any individuality or variation;
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Dec 3 2007, 11:09 PM EST
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Change: A sample of a proposed television series. For Example- The first episode of the television series Lost. Polysemic: Having many meanings. All media texts are polysemic, they can be read in a range of different ways depending upon the attitudes, values and beliefs that the reader has. Preferred Reading:
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Dec 3 2007, 11:02 PM EST
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Change: There may be a new movie such as Superman Returns. People at Mc'Donalds would give away Superman toysin Happy Meals. Mc'Donalds has a lot of visitors each day and maybe kids want to buy and collect Superman Toys. Syntagm: The ordering of combinations from a paradigm to create meaning.Todorov's
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Dec 3 2007, 10:52 PM EST
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Change: recipientRecipient of the intended communicationBinary Opposition: The opposites or contrasts created by a text. These reflect the dominant ideologies of society and encourage the audience to consider
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(Word count: 718)
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Dec 3 2007, 10:49 PM EST
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Change: People become whatever they see in the media i.e. if a person sees people smoking in a film, he will start smokingIcon: A sign where there is a physical similarity between the signifier and signified eg: a photograph or a male/female toilet sign.Ideology: Sets of
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(Word count: 718)
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Dec 3 2007, 10:40 PM EST
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Change: When groups of people are not represented much in the media Metaphor: Where an attribute of one thing is transferred to another eg: often in old films a train entering a tunnel is seen as a metaphor for sex. Metonym: where an associated detail is
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Dec 3 2007, 10:39 PM EST
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12 words added
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Change: : When the media aims a certain group of audience.Oppositional Reading: Where the intended meaning of the text is totally opposed by the reader. Palette: The term to explain the colours in a picture of a video.
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Dec 3 2007, 10:36 PM EST
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6 words added
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Change: recipient of the intended communicationBinary Opposition: The opposites or contrasts created by a text. These reflect the dominant ideologies of society and encourage the audience to consider a
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(Word count: 677)
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Dec 3 2007, 10:32 PM EST
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Change: Absolute natural sound.Anchor: The text that is used to anchor the meaning of an image eg: a slogan on an advert.Binary Opposition: The opposites or contrasts created by a text. These reflect the dominant ideologies
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(Word count: 671)
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