Change: : When Media (or any other) companies join together, often to form conglomerates. AN example is the world's biggest Media conglomeration, Disney.Conventions: The typical way in which something is done; the 'rules' of a certain   View changes from previous version. (Word count: 1026)

Change: http://www.youtube.com/watch?v=fl5WHj0bZ2QMedia Invisibility- When groups of people are not represented much in the mediaMetaphor: Where an attribute of one thing is transferred to another eg: often in old films a train entering a tunnel is seen as a metaphor for sex. Metonym: where an associated   View changes from previous version. (Word count: 912)

Change: There were only format changes (bold, italics, etc.) in this version. See this version for details. (Word count: 835)

Change: Moved by MrRyanSIS Jun 24 2008, 10:24 PM EDT

Change: overlyhyper sexual and have exaggerating dance moves. Decoding: Recognising and comprehending the encoded message, but also the process of interpreting and evaluating the message.Denotation: The description of what you see. Encoding: Putting a media message into code. Graphology- textIcon: A sign where there   View changes from previous version. (Word count: 797)

Change: simplest form of narrative is sometimes referred to as 'Classic' or 'Hollywood' narrative. Stereotype:An over-generalized and preconceived idea or impression of what characterizes someone or something, especially one that does not allow for any individuality or variation;   View changes from previous version. (Word count: 777)

Change:  There may be a new movie such as Superman Returns. People at Mc'Donalds would give away Superman toysin Happy Meals. Mc'Donalds has a lot of visitors each day and maybe kids want to buy and collect Superman Toys. Syntagm: The ordering of combinations from a paradigm to create meaning.Todorov's   View changes from previous version. (Word count: 733)

Change: People become whatever they see in the media i.e. if a person sees people smoking in a film, he will start smokingIcon: A sign where there is a physical similarity between the signifier and signified eg: a photograph or a male/female toilet sign.Ideology: Sets of   View changes from previous version. (Word count: 718)

Change: : When the media aims a certain group of audience.Oppositional Reading: Where the intended meaning of the text is totally opposed by the reader. Palette: The term to explain the colours in a picture of a video.   View changes from previous version. (Word count: 688)

Change:  Absolute natural sound.Anchor: The text that is used to anchor the meaning of an image eg: a slogan on an advert.Binary Opposition: The opposites or contrasts created by a text. These reflect the dominant ideologies   View changes from previous version. (Word count: 671)