TEXTUAL ANALYSIS of FILM TRAILERS

Top Trailers of 2014 according to The Atlantic

To start us off, let's begin by looking at THE HITCHHIKER'S GUIDE TO THE GALAXY TRAILER. This is what we refer to as SELF REFLEXIVE (a Post-Modern trait) in which the nature of the trailer itself is used as (ironically) the key marketing tool.





Also, read this interesting article from the New York Times on how trailers are made:

http://www.nytimes.com/interactive/2013/02/19/movies/awardsseason/oscar-trailers.html?smid=tw-share

Next, let's have a think about the history of film trailers.





and here's Rosemary's Baby, as referenced in my presentation above...





TEST YOURSELF

According to Filmmaker IQ, the following trailers are considered innovative of their kind. Construct a video essay with your own commentary to explain why or choose another trailer you that also feel is original or innovative in its approach to advertising and marketing.

START by comparing JAWS (1975) with AIRPLANE (1980)



Cloverfield (2008)


Inception (2010)


In addition, check out the following two cuts for the same film. Cut 1 was produced by the filmmakers and the second by Lionsgate, the distributor for the film. (Chris Jones explains why here)



UPDATE JANUARY 2015

Check out Trailers From Hell from where this VIDEO ESSAY and others came from. (Note: You will be doing something very similar soon)




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