TV Advertising

2015 Exam- Print/TV Advertising & MarketingThis is a featured page

START HERE!


'MEDIA STUDIES, QUITE POSSIBLY THE MOST IMPORTANT SUBJECT OFFERED IN SCHOOL TODAY.' (Iain Williamson, March 2010)

...An example of hype advertising...(If it was good enough for Tony Kaye, it's good enough for me)

The topic for the 2015 Media Studies examination is Advertising & Marketing. I can honestly say that I feel this is at the very heart of learning in this subject (as you discovered whilst watching Sell & Spin: The History of Advertising.) Advertising is pervasive and evident throughout our society, although the specific focus for our exam will be Print & TV Advertising. Remember that the exam will be 2 and a quarter hours long and you are likely to be given a PRINT resource (5mins) at the beginning of the exam, which is provided as stimulus material. Our main focus will be BRITISH PRINT/TV ADVERTISING but given the huge importance of advertising in American and here in HONG KONG we will also want to consider these too.

Why bother studying advertising in the first place? Check out this handy starting place entitled

WHAT IS ADVERTISING AND WHY IS IT IMPORTANT?


Finally, before you get down to the actual questions, remind yourself of THE HISTORY OF ADVERTISING, which you put together collectively last year and which represent some fabulous background notes to help you with all four questions. In my opinion this is the most important page for you to revise.

Overall and based upon the experiences of students over the years, we would suggest the following 10 step approach for preparing for the exam. (40%)

STEP 1- Read your own notes...highlight important notes in bright colours...make notes and shorten onto cards...ask parents/peers to test you...the vocab & theory is KEY...
STEP 2- Use this wiki...read through all the pages...check the notes on the MOCK EXAM (Link to be added later)...try to remember your teacher's voice as you revise. How would they express analysis, concepts etc...
STEP 3- Go to the glossary of terms...general theory...TV/Print theory & terminology...
STEP 4- Revise reception theories...how are texts received by audiences...Uses & Gratifications, Participatory Cultures, Maslow etc
STEP 5- Have 1 or 2 TV advertising campaigns analysed in detail and in your notes
STEP 6- Choose 1 ADVERTISING AGENCY and revise your notes on key campaigns and values associated with this MEDIA INSTITUTION (ORGANISATION),
STEP 7- Be ready to discuss representation...again, have 1 or 2 case studies ready...
STEP 8- Choose 1 star and revise how they are marketed and promoted
STEP 9- Be an expert on one TV related advertisement...practice deconstructing TV ad's and consider how the campaign connects to web-pages and apps (Use the glossary to help you)
STEP 10- Design your own TV Ad (Storyboard and annotate it)...read the feedback from your teacher!

SECTION A:

Q1. TEXTUAL ANALYSIS OF PRINT ADVERTISEMENT

Q2. GENRES & TECHNIQUES Of PERSUASION


Q3. REPRESENTATION IN PRINT ADVERTISING

Q4. MARKETING, MEDIA CONVERGENCE & SYNERGY

SECTION B:

Q5. PLANNING FOR A TV ADVERT

MAY 2014 MOCK EXAM