WEEK 2 - Collective Intelligence

Week 2- Collective Intelligence

An exploration of synergy, wikis and collaborative online tools known as 'collective intelligence.' The same collaborative tools should support the researcher in finding information via qualitative, quantitative and desktop research methods.



1. Media synergy or a symbiotic relationship between a star and media institute can form a powerful, mutually beneficial advertising bond. How does Eon Productions, Sam Smith and Universal...(Universal own Capitol Records and Sam Smith is signed to Capitol records) benefit?

2. www.esfmedia.com (What are the advantages and disadvantages of using Web 2.0 applications such as wikis?) (Note, take a look at how websites looked wen they launched...http://www.telegraph.co.uk/technology/6125914/How-20-popular-websites-looked-when-they-launched.html)

3. Check out this viral hit from about 10 years ago. What can we learn about Web 2.0 from this video? How would you define this?



4. What is the difference between knowledge in the 20th and 21st Century? (HINT: Think about networks)


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